This season finds us looking forward to cooler weather and all the wonderment autumn brings. This is one of my favorite times of year because it’s a season of naturally rich earthtone colors and cool evenings by the fire. Weekends full of outdoor activities such as farmers markets, visits to the apple orchard or local pumpkin patch, and a variety of fall festivals– all of which I love. I’ll be toting my favorite new Signature item, the Market Bag, to all of these places. I can’t wait fill it with all sorts of goodies!
This catalog introduces a playful theme that describes All’asta in more ways than one: found. collected. loved. I fell in love with this expression because it speaks to the eclectic nature of All’asta: our unique Signature Collection, the surprise element of the silent auction, and also our incredible consultants who are finding ways to develop their All’asta business and relationships with each other.
Our team of consultants has grown by leaps and bounds over the past year. They’ve taught me the value of authenticity and how important it is to find something you love and then follow that passion with all your heart. found. collected. loved. It speaks to everything All’asta represents. Another change you’ll notice in this catalog is the option to personalize several of our Signature items. In fact, you’ll probably see me carrying two Market Bags: one with my hometown, Lexington, NC, and another with our new home, Bexley, OH. All’asta took my family and me to Ohio, and it’s taking all of us to great new places! We’re thrilled about the journey ahead!
Kerry Shea Penland, founder of All’asta
All’asta is more than a business; it’s a lifestyle. We want to bring people together to share their stories. Our mission is to empower women with their individuality and help them turn their stories into an opportunity that fits them and inspires others.