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Kerry Shea Penland, Founder of All’asta


Mission Statement:

All’asta is more than a business; it’s a lifestyle. We want to bring people together to share their stories. Our mission is to empower women with their individuality and help them turn their stories into an opportunity that fits them and inspires others.


In a world where reuse, repurpose and recycle extend beyond environmental concerns, Founder Kerry Shea Penland created All’asta to provide a unique opportunity for people to gather, connect, pass along once-loved items and collect new ones. Carrying out this vision is a growing field of entrepreneurs who are creating their journey by becoming part of our story.

Find your story. Collect your treasures. Love your life.

It all started with an idea… find a way to marry the home party concept with the eBay/thrift store generation and create an opportunity for people to generate income while doing something good for the planet and themselves.

It seems everyone has something they no longer need or something they wish to sell. In early 2012, Kerry Shea Penland saw an opportunity to flip the direct selling/home party concept on its head and provide a fun social forum for people to gather and share their once-loved items in an auction. Add to that a venue for up and coming artists, craftsmen, and “makers” to introduce their goods and you have an event people will want to be a part of…

Tapping into a wealth of industry knowledge and personal connections, Kerry Shea moved All’asta from Lexington, North Carolina to its current location in Johnstown, Ohio. Here All’asta and its growing Home Office Team learn from the best and pass that expertise on to an ever-expanding field of entrepreneurs. All’asta Consultants put their genuine faith and authentic exuberance into our unique concept and are rewarded financially, personally, and professionally.